Rankin & Pamela Anderson reimagine the ’60s pin-up for Coco de Mer

Holiday traditions are usually G-rated. But when Rankin and Pamela Anderson begin a holiday tradition, they have adults in mind.

For Valentine’s Day, Rankin directed a fantasy about Anderson’s preparations for a sexy night in.

Pamela Anderson, a vibrator and Coco de Mer lingerie. Happy Valentine’s Day from Rankin

Now for Christmas, Rankin’s creative agency, The Full Service, has partnered with luxury lingerie brand, Coco de Mer, and Pamela Anderson to release her first collection as brand ambassador, and the third campaign by the trio.

Rankin, Coco de Mer’s long-term collaborator, has shot the entire 34 piece collection, Pamela Loves Coco de Mer, in the style of classic ‘60s pin-ups (think Sophia Loren and Brigitte Bardot) enhanced by Anderson’s playful flirtatiousness.

Anderson commented, “I am so excited to present my first lingerie collection, in collaboration with Coco de Mer. Designed by women for women, the collection combines glamour and femininity with a touch of my famous flirtatious fun. A modern take on 1960s pin-up, I have chosen my favourite silhouettes to flatter the female form and empower women to look and feel their best.”

Here’s why Rankin and Anderson are worth their weight in gold for Coco de Mer: