Reebok has produced a plant-based shoe. The Forever Floatride GROW’s four main ingredients are a eucalyptus upper, algae sockliner, natural rubber outsole and a midsole made of castor beans. The new runner is an update of Reebok’s awarded Forever Floatride Energy shoe.

It’s not the first shoe brand to align itself with the growing trend for sustainable fashion. Allbirds, Toms and Everlane have environmental concerns etched into both their DNA and their shoes. Vans, Puma and Nike have all released various permutations of organic and vegan shoes but according to Reebok, its is “the first and only brand to make a sustainable shoe that actually performs on runs, mile after mile” and the shoe is the result of “extensive testing to ensure athletes wouldn’t feel any difference when running in a plant-based shoe”.

“The earth is a runner’s arena, and we have a responsibility to help detox the world for the athletes who run in it,” said Matt O’Toole, Reebok Brand President. “Our consumers have told us they want more sustainable products, and the running community has been the most vocal and passionate about this issue. We want to help runners perform at their best, while also feeling good about the products they wear.”

To make sure that the message is delivered, the first fifty purchases of Reebok’s shoes that are Made with Things That Grow will be accompanied by a box (a sustainable wooden crate) of fresh veggies through a Reebok partnership with Siena Farms in Sudbury, Massachusetts. For each purchase, Reebok will also give an identical box to a food-insecure family.

The offer is available in the US via Reebok’s free loyalty program at Reebok Unlocked. The shoes are available from October 1.