Michael Bacon is Kevin Bacon’s very less well-known brother. [Even funnier is that there are two famous Kevin Bacons and the campaign ignores one – the one with six degrees of separation to everyone.]
And Oscar Meyer’s turkey bacon is the very less well-used brother of pig bacon.
But, “when you’re born into a great bacon family bacon greatness is born into you.”
…And creative agency, 360i, takes this underdog story – The Unsung Bacon Story presented by Oscar Mayer Turkey Bacon – one step further down the campaign trail.
Michael Bacon’s challenge is to get more Twitter followers than his brother. You’d do it to give him a hand, wouldn’t you?
So would you therefore also try Oscar Mayer’s turkey bacon?
Creative credits:
Agency: 360i
Creative directors: Aaron Mosher & David Yankelewitz
Senior art director: Michele Jaret
Senior copywriter: Mike Lee
Senior designer: Courtney Nader
Production company: Mssng Peces
Producer: Purvi Sheth
Director: Anthony Mathile
