There is so much packed into Richards Rose’s campaign for the electric Mitsubishi Motors Outlander. There’s the car’s ability to travel distances (in this case across the Australian outback). There’s humour – from the classic dog eating the sausages as the set up to even in the “typical” Aussie family it portrays. There’s Australia’s greatest rock ‘n’ roll anthem, It’s a Long Way to the Top (If You Wanna Rock ’n’ Roll)…from Australia’s greatest rock n’ roll band, AC/DC – in advance of the group’s national tour, beginning in November.
…And there’s an in-joke that gives every Aussie a smile and a hug. The song is not only THE go-to road trip track. For more than 45 years, Aussies have been affectionately changing the lyrics to sing, “It’s a long way to the shop (if you wanna sausage roll).”
The commercial was directed by Scoundrel director, Ariel Martin.
Adam Rose, chief creative officer at Richards Rose, commented, “Long way to the Shop was one of those ‘imagine if…’ ideas that we couldn’t stop thinking about. Thankfully the stars aligned, and receiving the final nod from Angus Young was a genuine ‘pinch me’ moment. Huge thanks and congrats to Mitsubishi Motors for again investing in a big idea, and of course to Ariel Martin and the Scoundrel team for bringing this fun, Aussie classic to life. We’re incredibly proud.”
Credits:
Client: Mitsubishi Motors Australia
Chief Executive Officer: Shaun Westcott
Chief Operating Officer: Rob Nazzari
General Manager, Marketing & Corporate Affairs: Sam Wight
Group Marketing Manager – Marketing & Corporate Affairs: Amy Hooper
Marketing Manager – Brand Marketing & Corporate Affairs: Julia Turner
Creative Agency: Richards Rose
Chief Creative Officer: Adam Rose
Executive Creative Director: Alex Stainton
Art Director: David Jones-Hawke
Head of Production: Tanya Hairman
Chief Executive Officer: Digby Richards
Head of Strategy: Joseph Smeaton
Head of Account Management: Kristen Sandberg
Senior Account Manager: Mahoko Waga
Studio Manager: Alistair Donald
Production Company: Scoundrel
Director: Ariel Martin
Executive Producer: Kate Gooden
Producer: Alex Tizzard
DOP: Sam Chiplin
1st AD: Adam Wareham
Editor: Phoebe Taylor
Post-Production: ARC
Music Supervision: Michael Szumowski @ Big Sync Music
Sound Design: Simon Kane @ MassiveMusic
Photographer: Janyon Boshoff
Media: Wavemaker Adelaide
