JWT Melbourne’s, Zenon Predicki and Millicent Malcolm, have won the print category of the Australian Cannes Young Lions competition.
So they’re off to Cannes for free.
Their prize includes return airfares and accommodation, plus complimentary full registration to Cannes Lions’ activities.
This year’s brief was to create a campaign in 24 hours for the Murdoch Childrens Research Institute. In its background is MCRI’s ongoing campaign to encourage people to take a break from social media for 48 hours and instead refocus on things that are more important, and its need to raise funds and awareness for child health research.
The five winning teams are:
- Malcolm and Zenon Predecki from JWT Melbourne
- Laura Petruccelli and Rohan Cooke from Grey
- Carl Robertson and Tristan Viney from GPYR
- Jason Maggs and John Dawson from Mindshare
- Laura Jenkins from Foxtel with Pippa Kulmar from Retail Oasis
“The sheer determination, immense creativity and inspired innovation demonstrated by our finalists this year was remarkable. Congratulations to all the winners, but also to everyone who entered the competition. It was a very tough pool,” News Corp Australia group director — sales, Fiorella Di Santo, announced.
The competition also selected runners-up in print and media categories to represent Australia at the 2014 Spikes Asia Festival in Singapore this September.
The winners are:
- Cam McMillan and Adam Slater from BWM
- Nelson Demartini and Hannah MacAuslane from UM
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