9-year-old Stella has just discovered all the amazing things that people can do with 10%. It may seem very small but Stella is realising how much power there is in this little percentage. Throughout history people have invented airplanes, the Egyptian pyramids, Renaissance artworks, satellites… and even automatic paper towel dispensers, with just 10% of their brains.

10% is how much Intermarché’s loyalty program offers. It’s crazy all you can do with 10%:

The very sweet commercial with a touch of Romance Agency humour is directed by Rudi Rosenberg and underlined by the music of Mort Garson’s Plantasia. It is running in 45-second and 30-second formats.

Credits
Client: Intermarché 
President : Christophe Chineau
General Director: Gwenn Van Ooteghem
Director of Strategic Marketing : Camille Sassi
Marketing Manager: Marjorie Jouzel 
Brand & Communications Director: Anne Guivarc’h 
Brand & Communications Manager: Perrine Vignon 
Chief of Group Communications: Céline Guérin 

Agency: Romance
President : Christophe Lichtenstein
Creative Director: Alexandre Hervé 
Creative Lead: Frédéric Lung
Art Directors: Julien Rezette, Maxime Tibay 
TV Producer: Emilie Talpaert 
Assistant TV Producer: Mahé Parisse
Strategy Director: Jérôme Lavillat 
Strategy Planner: Johanna Tannous 
Associate Director: Marie-Laure Dangeon
Group Head: Meryl Conrad 

Production Company: Division 
Director: Rudi Rosenberg 
Producer: Helene Daubert 
Sound Production: Schmooze 
Post-Production : The Mill
Post-Production Supervisors: Lionel Juglair & Laura Roddier 
Colour: Arthur Paux