Who's doing what in the world of commercial creativity.
Inflation is the worry-word on minds throughout the world. In France, the holidays provided a worry-hiatus for some, but as school and work life resume, the cry “Life shouldn’t be this expensive,” has become loud …
9-year-old Stella has just discovered all the amazing things that people can do with 10%. It may seem very small but Stella is realising how much power there is in this little percentage. Throughout history …
Romance and Intermarché have built a history of irresistibly emotive films that work “to help French people eat a little better every day”. This time, their story exists in the context of the current inflation. …
Baby product ads are so sweet – contented babies, glowing parents. Not Romance’s baby products ad for Intermarché. It’s humorous. And real. Its parent is crying. Because when you only sleep about 3 hours every …
Romance is right to be proud of its work for Intermarché. “Intermarché is doing what no one else in the advertising world has managed to: understanding real people’s life and embedding it into the brand’s …
For many years now, French agency, Romance, has been putting supermarket chain, Intermarché, at the centre of stories with so much heart they make you cry. This new one, A Place to Live, is its …
Romance has been creating beautiful, emotionally super-charged stories for Intermarché since 2017. This will be the agency’s fourth. The stories are not extravagantly fanciful. They add little flourishes of imagination to realistic scenarios, making them …
Watching a parent manage a six-year-old boy’s tsunami of questions is so very entertaining and so relatable. Hearing how that parent answers the questions even more so. Imagination – child-like or adult - is wonderful. …
French grocery chain, Intermarché, has been working harder than ever to make sure everyone has what they need. As France beings to ease restrictions, Intermarché wanted to send a message of hope, celebrating the emotion …
An ad agency called Romance should create beautiful love stories. The French ad agency called Romance has been doing so since 2017. Creating beautiful love stories, fro French supermarket chain, Intermarché. The emotional power cells all …
French agency, Romance, tells wonderful stories. The agency has worked out that children are irresistible (and a huge incentive for parents' healthier shopping), and is very adept at marrying those qualities with relatable stories for …
What’s in a name? Well, the agency called Romance tells the most enchanting love-infused stories. Three of them in a year for Intermarché. Each surprising, quirky and different from the one before. All three full …