Romance & Intermarché: Love gives an award-winning performance in a story about eating better

An ad agency called Romance should create beautiful love stories. The French ad agency called Romance has been doing so since 2017. Creating beautiful love stories, fro French supermarket chain, Intermarché.

The emotional power cells all have the same aim, to encourage people to eat better and cook healthier food. This one is the three-minute story of a widower who undergoes a quest to recreate his wife’s pasta sauce when he finds her old recipe book – replacing the processed ham and cheese sandwiches he has been eating.

Adding to the film’s magic is a cover of Cole Porter’s famous American song, C’est Magnifique, by by French singer, Benjamin Biolay. The gorgeous, cinematic quality of the film, and evocative product scenes, comes from director, Katia Lewkowicz, via Grand Bazar.

The new film coincides with Intermarché’s 50^th anniversary. Strategic and operational marketing manager of Intermarché, Vincent Bronsard, commented, “In a market where all our competitors have repositioned themselves, it’s imperative that we stay one step ahead by deploying our fight for ‘better food’ everywhere. The year we turned 50 was the perfect opportunity to showcase a generation that grew up with the brand.”

Alexandre Hervé, creative director of Romance, added, “It’s a real challenge to renew such emotion in each film, the result of six months of work and dozens of tossed scripts before taking the risk that it’s this story that needs to be told.”

The film is running on TV and in cinemas in France.

Credits:
Agency: Romance

President: Christophe Lichtenstein
Creative Directors: Alexandre Herve & Julien Rézette
Associate Director: Marie-Laure Dangeon
Account Manager: Thibault Loué
TV Producer: Emilie Talpaert
Post-Producer: Valérie Raguenel

Production Company: Grand Bazar
Director: Katia Lewkowicz

1^st AD: Laurent Tangy
Editor:Thierry Hoss
Producer: Juliette Desmarescaux
Director of Photography: Hugo Merival
Production Coordinator: Léa Villain-Barachet
Sound Production: THE

Client: Intermaché

Strategic and Operational Marketing Manager: Vincent Bronsard
Brand and Communication Manager: Camille Sassi
Brand and Communication Director: Vincent Fievre
Advertising Manager: Augustin de Vulpian
Advertising Director: Lucie Ducos