French grocery chain, Intermarché, has been working harder than ever to make sure everyone has what they need. As France beings to ease restrictions, Intermarché wanted to send a message of hope, celebrating the emotion of finally being able to reunite with friends and family, and promise, that its support is ongoing.

To answer Intermarché’s brief during lockdown restrictions, agency, Romance, had to think outside the square. It used doors as a symbol to evoke anticipation for the new freedom people are about to experience. Rather than water down the power of its symbol, the agency left the film bare of a voiceover. Instead, the film ends with a “personal” message in titles, At last. We’ll be there the day you organise that first dinner with those you missed so much.

Enhancing the film’s emotional content, though, is the Nina Simone song, Je suis seule mais desire être avec vous/I’m alone but I want to be with you.

The film, I Want To Be With You, was directed by Katia Lewkowicz, like Intermarché’s previous Covid commericals; directed through Facetime.

Credits

Agency: Romance

Executive Creative Director: Alexandre Hervé

Copywriter: Philippe Pinel

Art Director: Julien Rézette

Chief Executive Officer: Christophe Lichtenstein

Associate Directors: Marie-Laure Dangeon, Emilie Franck

Senior Strategy Planner: Jérome Lavillat

Account Director: Arthur Amis

Account Manager: Julie Valero

TV Producer: Emilie Talpaert

Production Company: Grand Bazar

Director: Katia Lewkowicz

DOP: Thomas Burgess

Editor: Yann Malcor

Producer: Juliette Desmarescaux

Executive Producer: Hugo Mérival

Production Coordinator: Manon Guay

Sound Production: Schmooze

Client: Intermarché

Strategic and Operational Marketing Manager: Vincent Bronsard

Marketing and Communication Director: Anne-Marie Gaultier

Brand and Communication Manager: Camille Sassi