Romance: Intermarché helps parents with the one eternal question

Watching a parent manage a six-year-old boy’s tsunami of questions is so very entertaining and so relatable. Hearing how that parent answers the questions even more so. Imagination – child-like or adult – is wonderful. Romance has created such a watchable little film about a boy called Léon and the tsunami of questions his parents have to field in a day.

Finding out that it is an ad for Intermarché makes you smile. So does the question that gets you there. Every parent has been asked the eternal question, “What’s for dinner?” It triggers its own tsunami of adult questions. “Will it be healthy?” “What exactly is in it?” “Didn’t we have that last night?”

https://youtu.be/T0AX7OTzmLk

The point of the film is that Intermarché is helping to answer those questions. It has improved 650 of its products and will have improved more than 6500 by the end of 2025, by reducing additives, salt, sugar, making them healthier, so that the French can eat better every day, no questions asked.

Romance’s new campaign for Intermaché is running on TV in France and in digital.

Credits:

Client: Intermarché
Marketing and Communication Director: Anne-Marie Gaultier
Strategic and Operational Marketing Manager: Vincent Bronsard
Brand and Communication Manager: Camille Sassi
Media Manager: Hervé Ribaud
Advertising Manager: Aurélie Ansart
Project Manager: Mallorie Baluteau
Media Project Manager: Marion Malezieux

Agency: Romance
Chief Executive Officer: Christophe Lichtenstein
Executive Creative Director & Copywriter: Alexandre Hervé
Copywriters: Charlotte Roux & Philipe Pinel
Art Director: Julien Rezette
Senior Strategic Planner: Jérome Lavillat
Account Team: Marie-Laure Dangeon, Emilie Franck, Arthur Amis & Julie Valero
TV Producer: Emilie Talpaert