Parisians spend an average of 92 minutes boxed up in the Metro every day. It’s just ”what you do”. Or is it?

Škoda Paris is committed to its pledge, Make your own road. So it asked its agency, Rosapark, to remind Parisians that breaking out of the daily grind has never been so easy, with the Skoda Karoq, a compact SUV aimed at urbanites.

So Rosapark turned the daily grind into a virtual adventure with an OOH digital installation, Station With a View. From December 20 to 26, visitors to the city’s Gare de Lyon will experience a film, that takes them through some of France’s most charming countrysides, from the famed Pyrénées to the posh Ile de Ré. The film was shot from inside a Škoda Karoq outfitted with HD cameras to show a passenger’s point-of-view from inside the new model, taking viewers out of the city and into dreamy scenic vistas.

Escape to France’s countryside here:

Crédits

Agency: Rosapark

Creative Director: Gilles Fichteberg Et Jean-François Sacco

Copywriters: Niels Marqueyssat & Nicolas Gadesaude

Art Directors: Vincent Requillart & Julien Saurin

TV Producer: Thomas Laurent

Co-Founders: Jean-Patrick Chiquiar, Gilles Fichteberg & Jean-François Sacco

Managing Director: Sacha Lacroix

Consulting Director: Julien Quidor Dit Pasquet

Account Directors: Adélaïde Destaillats & Thomas Vincenti

Head Of Amplification: Mickaël Mougenot

PR Management: Mélanie Co

Client: Skoda France

Client Management: Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn & Stéphanie Cantau