The ADFX awards applaud the most effective advertising in Ireland and show off the agencies that have transformed their client’s business.

Rothco has taken home six awards at ADFX 2016, including the Grand Prix for its work on Heineken’s new cider brand, Orchard Thieves. The work was also awarded Gold in the New Launch category.

Richard Carr, managing director and partner at Rothco commented, “Part of our manifesto at Rothco is to change the fate and fortune of the brands we work with. When our work gets recognised it’s always a special thing, but last night’s wins at the 2016 ADFX awards were especially gratifying. Proving the effectiveness of creative advertising is really important to us, and last night we had our most successful night yet at this prestigious event.”

Rothco also won Gold in Small Budget for its Daintree Paper campaign, Shred of Decency, for Marriage Equality, and Gold in Corporate Finance and Services for its Allied Irish Bank campaign, AIB: Back from the Brink of Brand Extinction.

Rothco’s award tally:

• Grand Prix: Thieving the Spotlight for Heineken’s Orchard Thieves cider
• Gold in New Launch: Thieving the Spotlight for Heineken’s Orchard Thieves cider
• Gold in Small Budget: Daintree: How we took Hate out of the DebateRopt

• Gold in Corporate Finance and Services: AIB: Back from the Brink of Brand Extinction for Allied Irish Bank
• Silver in FMCG: A Bread Basket Case for Cuisine de France
• Bronze in Alcoholic Beverages: How Heineken won Rugby World Cup 2015 for Heineken

The ADFX Awards (previously known as the Advertising Effectiveness Awards) have been running since 1996. This year’s event, which featured Dara Ó Briain as MC, marked its biggest yet, with a 20% increase in entries over 2014. Rothco was among the 53 contenders competing for awards in 12 categories.

“We’re thrilled to be able to bring back the Grand Prix for our work with Orchard Thieves.” stated Patrick Hickey, chief executive officer at Rothco.

“They have been an incredible partner for us and we wouldn’t have been able to have had such an impact without the brave attitudes of the marketing team and the close collaboration in which they work with us.”