Yes, there are lots of car advertising’s famously clichéd long, winding roads in Saatchi & Saatchi Australia’s new commercial for Toyota LandCruiser. But it’s all about the song (a land shanty if you will) – and the touch of Aussie humour.
The next chapter of the Toyota’s This LandCruiser Drives Us Home campaign, heralds the arrival of the All-New LandCruiser Prado, with a celebration of the LandCruiser’s legacy of quality and the adventurous spirit of Australian drivers who explore every corner of Australia’s vastness.
Vin Naidoo, chief marketing officer at Toyota Australia, stated, “Evident in its design and serious off-roading capabilities, Toyota went back to its roots to seek inspiration from the qualities that have made the LandCruiser such an iconic nameplate and delivered on the essence of that history.”
Mandie van der Merwe, Chief Creative Officer, Saatchi & Saatchi Australia, added, “With this campaign, we set out to capture the spirit of generations of Australians who rely on their LandCruiser to be there for every moment that matters, whether they’re tackling the toughest terrains or simply heading home to loved ones. The LandCruiser isn’t just a vehicle—it’s a constant companion in life’s biggest and smallest journeys.”
The campaign is running across broadcast, online video, digital, print, CRM, sponsorships, social and in-store.
Credits:
Client: Toyota Motor Corporation Australia
Senior Managers, Marketing Operations: Andrew Wearing, Anthony Nobile
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Specialists – Commercial Vehicles: Kellie Burmeister, Brooke Butkiewicz
Brand Specialist – Commercial Vehicles: Abbey Harrington
Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officers: Dave Bowman, Mandie van der Merwe, Avish Gordhan
Creative Director: Piero Ruzzene
Creatives: Robert Bamford, Ben de Klerk
National Director of Production: Michael Demosthenous
Senior Integrated Producer: Tamara Kennon
Chief Client Officer: Ben Court
Executive Strategy Director: Joe Heath
Group Business Director: Zoe Kypros
Senior Business Director: Melanie Bunn
Business Manager: Jen Weston
Business Executive: Miles Donnellan
Media: Spark Foundry Australia
Production Company: MOFA
Director: Nick Kelley
Executive Producer: Llew Griffiths
Producer: Niko Aulich
DOP: Shelly Farthing-Dawe
Casting: Citizen Cane Casting
Post Production: ARC
Editor: Johanna Scott
Colourist: Matt Fez
VFX Producer: Winnie O’Niel
VFX Artist: Eugene Richards
Audio: Massive Music
Composition: Nathan Cavaleri
Audio Post: Ramesh Sathiah, Simon Kane
Executive Producer: Katrina Aquilia
Stills Production Company: Prodigious Australia
Producer: Lucy Burne
Photographer: Janyon Boshoff
