The ad above was Samsung’s April Fool’s joke this year. It was about to launch a very serious global review. That review is now over. BBH and W+K have been added to its roster.

Publicis has held onto its major contract with Samsung Electronics. That contract was worth about AU$100m to Publicis last year. Given that Publicis has had a pretty tough 15 months, this is a shot in the arm for its standing as a global network.

Samsung put its advertising accounts under review in May. Because it spent approximately AU$12 billion on advertising and marketing last year, who would get what has been on a lot of agencies’ minds. The company is arranged across three main divisions, TV, home appliances and mobile (including tablets). Samsung’s 2013 spending breakdown was AU$3.5b on advertising worldwide, AU$8.4b on sale promotion and an estimated $600m+ on PR.

Publicis has done rather well. Starcom MediaVest retained the media business after a pitch against WPP’s Group M and Interpublic Group Mediabrand’s BPN. And Rosetta has been added to Samsung’s digital roster. It joins Sid Lee and Interpublic’s R/GA, who each already handle some of Samsung’ digital work.

Leo Burnett and Cheil Worldwide get to keep their positions as global network agencies. They will also handle portions of global creative work for Samsung’s home appliances division. They won the business against Grey and FCB.

CHI & Partners, which is the global creative agency of record for Samsung’s TV division and 72andSunny, which handles a range of work in North America, also retain their parts of the business.

BBH and Wieden & Kennedy, who will work on creating campaigns for pieces of Samsung’s business that are yet to announced.

Samsung held four separate pitches for the global review: a creative pitch for large agency networks, a creative pitch for boutique agencies, a media pitch and a digital pitch. The review is for a three year contract.