Who's doing what in the world of commercial creativity.
Two weeks after Wieden + Kennedy lost Heineken (and hours after Publicis Worldwide won it), Wieden + Kennedy New York has won creative for Bud Light, and W+K Amsterdam has won Corona outside the US. "If …
Pay attention to W+K’s clever use of insider’s info, which is the same as insider info (hugely advantageous), but legal. You know how your friends fill your Facebook, Instagram, YouTube, Vine and Twitter feeds with rubbish …
January is tax time in the US. Talk about tax is dreary. Or it was, until W+K began producing creative work for TurboTax in January 2014. (It won the creative account in July 2013, and …
Vignettes of people given the confidence to be unconventional through fitness? Or an attempt to trigger a lot of debate? Is this Wieden + Kennedy New York ad for high-end health club chain, Equinox, daring? Or …
Diet ads. Blah. Not this one. When Wieden + Kennedy was appointed to Weight Watchers in the US its president, Lesya Lysyj, stated, “We’re completely revamping the way we think about marketing and its role in our …
“He’s a man! He’s a boy!” …and so one, ad infinitum. Wieden + Kennedy’s YouTube blurb for its latest Old Spice ad is very funny. So is the ad. The funniest jokes depend on clichés. …
About 38,000 people live in the city of Wigan in the UK. Claire Hannah is a radio journalist there. Last year, she tweeted that she was disappointed her local Tesco didn’t have the festive green …
Gap’s new global agency, Wieden + Kennedy, launched Dress Normal in August, with four black and white ads directed by David Fincher. Gap’s global chief marketing officer, Seth Farbman, explained (?), "What I wanted, because this …
When Honda first launched it was edgy and sporty, the love child of a racing car and forward thinking engineers. Now it’s a family car. In order for the new Civic Type R, to be credible …
Much is made of the fact that You Are Someone’s Friend in the W+K Tokyo campaign. Facebook’s first ever campaign in Japan is based on the idea that the most important thing you can be is …
The ad above was Samsung's April Fool's joke this year. It was about to launch a very serious global review. That review is now over. BBH and W+K have been added to its roster. Publicis has held …
Wieden + Kennedy’s madcap little apps for Sony’s waterproof phone have real standout. “We didn’t want to do the obvious thing and show the phone in the toilet, say, or some other everyday water hazard. Instead, …