Two weeks after Wieden + Kennedy lost Heineken (and hours after Publicis Worldwide won it), Wieden + Kennedy New York has won creative for Bud Light, and W+K Amsterdam has won Corona outside the US.

“If you look at the trust with Wieden + Kennedy, they have longstanding relationships with a lot of partners throughout the world. Predominantly, of course, their flagship partnership with Nike. Those are the kinds of partnerships we want to develop, with agencies and all of those marketing partners throughout the world. We truly see this as a long-term relationship of like-minded organizations from a cultural perspective,” Jorn Socquet, Anheuser-Busch InBev vice president of marketing US, stated.

Bud Light’s media spend last year was about US$308 million [Kantar Media], and while sales have been declining – shipments fell by 1.7% last year [Beer Marketer’s Insights], it still holds 17.5% of the US beer market and 2.5% of the global beer market last year.

Like Heineken, Bud Light changes agencies rather often. The new move is its fourth agency change in fewer than four years. BBDO New York has handled it since mid 2013. McGarryBowen, Translation and DDB were its previous agencies. Bud’s relationship with DDB is the only long one.

The current campaign is BBDO’s, Perfect Beer For Whatever Happens, that has spawned some wild executional ideas:

..as well as some “Nike” ones:

And one ill-advised one:

W&K Amsterdam will handle Corona globally, but not in the US. Corona is owned by Constellation Brands, not A-B InBev in America and its agency is Cramer-Krasselt.

Lose one, win one has been a strong theme at W+K this year. In February, it picked up the KFC account from FCB without a review. In March, it parted ways with Weight Watchers and won General Mills’  Yoplait. Lost Heineken, won Bud Light and Corona in June & July respectively.