Who's doing what in the world of commercial creativity.
Of course there’s a twist. The Dress Normal campaign is built around a group of extraordinary celebrities. Seth Farbman, Gap global chief marketing officer explained, “Finding your own version of ‘dress normal’ is an art – …
Wieden + Kennedy New York has reinvented Whatever’s Comfortable. It’s still strange, but now it’s strangely (and powerfully) seductive. And that, after all, is how an alcohol brand should be, is it not? A billion kudos points …
W+K London’s first ad campaign for Brown-Forman’s Chambord will make you wish...you’d done it. “Do this, don't do that, follow the rules, post a selfie. Why do we bend to social pressures? Why can’t we just …
This story (but not the siren call of sexy slo-mo food imagery) begins in April 2013. Wieden + Kennedy UK brought food sex into Australian living rooms. A year later, W+K changed the metaphor...and became part of …