Wieden + Kennedy New York has reinvented Whatever’s Comfortable. It’s still strange, but now it’s strangely (and powerfully) seductive.

And that, after all, is how an alcohol brand should be, is it not?

A billion kudos points for the spot’s underpinning – a version of the song, Little Red Riding Hood. Credit  for this goes to: Bushwalla for the lead vocals, Sallie Ford for background vocals, Graeme Gibson and Sallie Ford for instrumentals. Music by Walker and audio post by Sonic Union with Steve Rosen, mixer.

The ad, called Shark, is launching in Shark Week, so Southern Comfort also created a deep sea bartending experience on southerncomfort.com, with a shark bartender – or Sharktender, who travels the world creating wild Southern Comfort drink recipes for users depending on  location.

Creative credits:

Agency Wieden+Kennedy New York

Executive creative director: Susan Hoffman,

Creative directors: Jimm Lasser & Caleb Jensen

Creatives: Laddie Peterson & Jeff Dryer

Producer: Orlee Tatarka

Head of content production: Nick Setounski

Production company: Biscuit Filmworks

Director: Steve Rogers

Executive producer: Holly Vega,

Editing: Mackenzie Cutler

VFX: The Mill