SpeakEmoji, voice-to-emoji translator, lets parents communicate in emojis. That should kill off the fad.

First, the Oxford English Dictionary named the tears of joy emoji its word of the year in November. Now SapeintNitro has invented the world’s first voice-to-emoji translator app, SpeakEmoji. The emoji craze has taken a battering in the last two months. Is this the beginning of the end for 2015’s digital teenspeak?

SapientNitro has launched its (self-promotional) app just in time for the funny-gift-for-dads season. Perhaps killing off the Happy Socks phenomenon was also in its sights?

To make SpeakEasy work, you just tap the microphone and say your message into your smartphone. The app translates it into emojis, which you can then share on social media, by SMS or email. If the recipient isn’t fluent in emoji, they can simply translate it back into text.

To promote the app – and SapientNitro’s mobile clout – SapientNitro has created a video in which a daggy dad assures parents that SpeakEnoji will make them “instantly fluent in this strange new language”.

He also delivers the massive overpromise, “now, not only will your kids listen to you again, they’ll actually think you’re pretty cool.”

SpeakEmoji is available for iPhone and Android.

Creative credits:

Agency: SapientNitro London

Executive creative director: Mark Hunter

Creative director: Greg Mitchell

Senior project manager: Sarah Burns

Senior manager mobile solutions: Rowan Kerr

Director of moving image Europe: Stephen Worley

Senior account director: Adam Hosfal