Semi-Permanent’s decision to move to Carriageworks was perfect in every respect except one: 5,000 fewer people will be able to attend this year. Last year’s capacity crowd was 6,000. This year’s will be 1,000. The message is, book now.
To spur that along, Semi-Permanent is offering a pre-release discount until March 3.
Ironically the stature of this Semi-Permanent’s speakers is greater than ever before.
Tony Hawk is one of the world’s most successful brands in one of the world’s most fickle target markets (youth). He turned his skill at skateboarding into a brand that launched a video game series of 16 titles including main series titles, spin-offs, and repackages, the Boom Boom HuckJam extreme sport exhibition and tours, a series of amusement park rides, the RIDE YouTube channel, film and television appearances, a radio show, a skateboard range, and Hawk brand clothes, shows and accessories. His Tony Hawk Foundation has donated over US$4 million to 525 skate park projects throughout the United States. The Skate parks that received financial assistance from the Tony Hawk Foundation currently serve more than 3 million young Americans annually.
Maud “creates provocative design that builds brands and businesses.” Maud does this rather well – so well, in fact, that it was the most awarded design studio in Australia last year. Maud says that its approach is driven by human insight and always starts with brand strategy. Clearly, that works. The agency doesn’t believe in secrets either. It is going to share what it knows with other creatives at Semi-Permanent and is bringing the furniture design brand it made in with the in crowd, Henry Wilson, to join the discussion.
Feel as though you will miss out if you don’t book now. That’s the message. Here’s where to act.
