Moët & Chandon is hoping that people will hire its local (Epernay, France) partners. A lot of people will hire its local partners. Those local partners are its region’s bees, poppies, sheep and ladybugs. The week-long campaign, created for Biodiversity Day, highlights the importance of biodiversity in a world that is losing it.
Sid Lee has created resumés for some of the most vital workers, underscoring their unique contributions in the 392 hectares the Maison has set aside as a biodiversity conservatory, from reducing carbon emissions to soil preservation in Maison’s agroecology program, Natura Nostra. The resumés were posted on the Maison’s LinkedIn channel throughout the week, beginning on Biodiversity Day, May 22 and through May 26.
View the posts here, here and here.
“For years, Moët & Chandon launched countless initiatives to accelerate the ecological transition in Champagne. Sid Lee Paris’s objective was to shed light on the actions of their agroecology program and those that carry them out, and to inform consumers about the Maison’s commitments, through genuine, engaging content.
“But, most importantly, as Moët & Chandon is a leading Champagne Maison, we wanted to establish a path the industry can be inspired by and participate in. That would be our greatest achievement,” stated Jean-Baptiste Destabeau, deputy general manager, Sid Lee Paris.
Moët & Chandon’s Instagram will also feature a 3-part mini-series featuring the employees who are on the ground every day, putting the initiatives into practice. Other content will include quizzes, polls, and more to engage users and bring them into the all-important discussion about biodiversity.
Credits:
Client: Moet & Chandon
Client Team: Karen Valesella, Clémence Redon, Emma Serres, Patricia Criton
Agency: Sid Lee Paris
President: Johan Delpuech
Executive Creative Director: Stephane Soussan
Account Director: Jean-baptiste Destabeau
Head of Social Media: Cassandre Geron
Social Media Manager: Clara Vidalinc
Copywriter: David Dominguez
Art Director: Elise Leprince
Producer: Julia Bakola
Director: Aurelien Caron
Post-Producer: Eric Boussenec
Sound: Elodie Thevenin
