Sid Lee’s new adventure is an online streetwear store that is as much about highlighting the agency’s culture.
According to the agency, the store was motivated by years of producing merch for internal initiatives so the store is an archive of all its past creations. Its first buyable collection is named Ad wear, a line designed by their artisans from Montreal to LA and an ode to the eye rolling and relatable lingo creatives love to use in the day-to-day.
The new e-commerce platform was produced entirely internally. It will share parts of collective passion projects and foster new creative collaborations with local artists and partners.
“Our artisans are very involved in the co-construction of our company’s culture. Through the years we’ve ended up with our very own craft beers, employee podcasts, wine groups, honey jars and believe it or not, even more. Our extracurricular activities just had to be immortalised somehow, and, as designers to the core, it tended to be through merch,” stated Marie-Christine Chamberland, director, culture and internal communications at Sid Lee.
Ad wear is inspired by the specific language used in the industry and is meant to be a fun and sarcastic collection for everyone who relates to advertising culture. It includes a tote bag and four different shirts with common agency sayings in both English and French:
- Not gonna happen oversized tote bag
- SOS long-sleeve tee
- Jazz it up tee
- Big idea tee
- J’adore ton concept tee
Any of the agency’s artists in Montréal, Toronto, Paris, New York, Los Angeles, Seattle and London are invited to to send a DM to Sid Lee’s Instagram page to participate in the next drops.
Everyone else can buy the gear here.
