Special has appointed David Day, executive creative director at Crispin Porter Bogusky London as chief creative officer for its London office. The appointment follows the addition of client, Mutti, across Europe, joining Virgin, Speedo, Time Out and Asos.

At CPB London, Day won a number of accounts for the agency, including The Glenlivet, Tinder, Asics and most recently, Marie Curie. He will join Jennifer Black, chief executive officer and Emily Harlock, chief strategy officer, to form the leadership team for the London agency. Prior to CPB, he was executive creative director at Pablo in London, and before that a creative director at Wieden + Kennedy London and Mother.

Black commented, “I loved working with Dave in my past life. He’s a hugely talented and experienced creative leader, and an absolutely lovely human to boot. We are incredibly excited for everything we’re going to do together.”

Day added, “Our role is to create interactions. Moments where we connect brands with people. And it’s in those interactions, no matter how fleeting, where we exist and they have to be special. It’s the reason I’ve come to join Jen and Emily, who are incredibly talented people. People I want to spend large proportions of my day with. Same with clients, although I hate the word client; when it works you’re just people in a room finding solutions through creative ideas, that’s special.”

Tony Bradbourne, founder, Special, stated, “Dave, Jen and Emily are such an impressive leadership team. As well as being wonderfully generous and funny people. Together they are all driven by the same thing – to create work and results that truly live up to our name.”

Special, which originally launched in New Zealand, now has offices in Auckland, Sydney, Melbourne, Los Angeles, Wellington, London and New York. Clients across the group include Uber, PepsiCo and Virgin.

[Cover image l-r: Emily Harlock, David Day & Jennifer Black]