Spikes Asia has pressed go. Entries are open across all categories. Grand Prix for Good has launched. Creative Effectiveness has extended its eligibility criteria. And three of the twelve jury presidents come from Australia & New Zealand.
Terry Savage, chairman of Lions Festivals, stated, “Each president brings a depth of experience in their respective field and will capably lead discussions around the industry and region to ultimately award truly outstanding creativity.”
Film Craft jury president is Peter Grasse, president, Curious Film, Australia. Grasse’s decade at Curious Film has been marked by acclaim. It is currently Ciclope Asia Pacific Production Company of the Year for the second year running, has taken home a handful of Cannes Lions Film Craft Lions and has a top 3 ranking in BestAds Production Companies of the Decade. “As a long-time champion of crafted excellence in film, I’m energised to honour those clients, agencies & production companies that value the power of inspired production.”
Innovation jury president is Ben Cooper, group innovation director, M&C Saatchi Australia. If you don’t know yet that M&C is soaring due to its own digital innovations, you really haven’t been paying attention to what’s going on around you. M&C Saatchi is ranked Australia’s 2nd Most Innovative Company by Business Review Weekly and B&T’s 2014 Agency of the Year. “As we move into a post-industrial era the opportunity abounds for Asia Pacific to increase its position as a thought leader. I look forward to exploring the diversity of ideas from the region, the breakthroughs and the solutions to problems previously thought insurmountable.
Creative Effectiveness jury president is Nick Garrett, chief executive officer, Colenso BBDO, New Zealand. Just four years after Garrett joined Colenso BBDO in 2010, it was ranked the most effective agency in the world by WARC in 2014. “It’s an honour to be asked to chair the Spikes Asia Creative Effectiveness Jury. As Asia’s creative reputation grows rapidly at a global level it is more important than ever to demonstrate how brilliant creative thinking can be a powerful weapon to solve business problems and to show the best work our region has to offer is highly effective.”
Branded Content & Entertainment jury president is Todd Hunter, creative executive, Creative Artists Agency, USA. Hunter was the 3rd most awarded creative director by Advertising Age and was featured on The Holmes Report’s The Innovator 25. You know his work. It’s the Coca-Cola, General Motors, Diageo and Chipotle you saw in all the awards results.
Design jury president is Yoshihiro Yagai, creative director, Dentsu Inc., Japan. Yoshihiro is the most awarded art-based creative in Japan with an award count above 150. “Design should be at the centre of the brand strategy, and bring the brand philosophy to life. If the goal is achieved without putting any stress on the brand, then the output is most likely to be beautiful. I hope we can carefully search for and discover such work.”
Digital and Mobile jury president is Wain Choi, global executive creative director, Cheil Worldwide, South Korea. Some of the world’s leading brands have Choi’s handprints on them – Nike, Coca-Cola, Toyota F1 and Samsung. “We [Asia] now stack up against the best agencies in our world. Asia is no longer an afterthought when it comes to great work.”
Direct and promo & activation jury President is Nils Andersson, president and chief creative officer, TBWA, China. Andersson is the 4th most awarded creative director in the World and Campaign Asia Pacific’s China Creative of the Year in 2014.
Healthcare jury president is Vineet Thapar, SVP & group creative director, Digitas Health, UK. Vineet’s numerous awards applaud his digital nous, which strives to breach the boundaries of health, creativity, technology, people, culture and science. “Because health needs more creative thinkers globally to take up the challenge, I’m keen to see how agencies in Asia are delivering health & wellness ideas that are differentiating, relevant, innovative and engaging.”
Media jury president is Nick Waters, chief executive officer, Dentsu Aegis Network, Asia Pacific. Waters’ work has resulted in the Dentsu Aegis Network’s numerous accolades in Asia Pacific, including Agency of the Year at both Spikes Asia and AdFest, and to Isobar’s winning Campaign’s Digital Network of the Year.
PR jury president is Valerie Pinto, chief executive officer, Weber Shandwick, India. Shandwick turned her earlier agency into one of the largest public relations consultancies in India. She now leads the Indian arm of Weber Shandwick and sits on its Asia Pacific senior management board.
Outdoor and radio jury president is Marcus Rebeschini, chief creative officer, Y&R Asia, Singapore. With Marcus at its spearhead, Y&R Asia has become one of the region’s most awarded networks over the past few years, having won hundreds of awards across national and international festivals.
Film, print and print & poster craft and Integrated jury president is Matt Eastwood, worldwide chief creative officer, J. Walter Thompson, Global. The work is Eastwood’s portfolio is the stuff ad dreams are made of. In AdAge’s 2013 Award’s Report was listed as the 5th most awarded chief creative officer worldwide. “The work [in Asia] is always beautifully crafted, from design to art direction to copywriting. And we often see incredible examples of innovative and ground-breaking uses for new technology. I’m really looking forward to seeing some amazing work.”
Entries to Spikes Asia are now open. Further information on how to enter the awards, including category definitions and rules, fees and important dates can be found online. Make sure you check out cirteria for new category, Grand Prix for Good.
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