Creative Effectiveness:
There were two winners in Creative Effectiveness – New Zealand & Australia won 1 Spike each.
- Colenso BBDO New Zealand has won the Grand Prix in Creative Effectiveness for Brewtroleum for DB Breweries
Australia’s winner:
- DDB Sydney has won Creative Effectiveness Spike for McDonald’s #MacItBetter
Full winners list here: Spikes_Asia_2017_Creative_Effectiveness_Winners
Design:
CJ Worx Thailand has won the Grand Prix in Design for The Unusual Football Field Project for AP (Thailand) Property Development.
Australia’s winners:
- Clemenger BBDO Melbourne, 1 Gold & 1 Silver for Meet Graham for TAC Victoria.
- CHE Proximity, 1 Silver for Hearing Test in Disguise for Cochlear
- McCann Melbourne, 2 Bronze for Made Possible by Melbourne for University of Melbourne
- R/GA Sydney, 1 Bronze for Through the Dark for Google
- Havas Sydney, 1 Bronze for The Bottom 100 for Fund for Peace
Full winners list here: Spikes_Asia_2017_Design_Winners
Digital Craft:
R/GA Sydney has won the Grand Prix in Digital Craft for Google Through The Dark.
Australia’s winners:
- R/GA Sydney, 1 Silver and 1 Bronze for Google Through The Dark (plus Grand Prix).
- Ogilvy Melbourne, 1 Bronze for AAMI Smartplates
Full winners list here: Spikes_Asia_2017_Digital_Craft_Winners
Digital:
Clemenger BBDO Melbourne has won the Grand Prix in Digital for Meet Graham for TAC Victoria, made with Flare Productions and Airbag.
Australia’s winners:
- Clemenger BBDO Melbourne, 1 Gold & 1 Silver for Meet Graham for TAC Victoria (plus Grand Prix)
- CHE Proximity, 1 Gold and 1 Silver for The Billion Point Giveaway for Velocity Frequent Flyer
- TBWA Melbourne, 1 Gold for ANZ #HoldTight
- Host Sydney, 1 Silver for #RedefineWomen and 1 Bronze for Summer Wonderland for Air New Zealand
- R/GA Sydney, 1 Silver for Google Through The Dark
- Y&R Melbourne, 1 Silver for Your Name Goes Here for Monash University
- 303MullenLowe Perth, 1 Silver for Time With Mum for Road Safety Commission
- Clemenger BBDO Sydney & TKT Sydney, 2 Bronze for V Rapper for Frucor.
- J. Walter Thompson Sydney, 1 Bronze for Parkinson’s Challenge for Parkinson’s NSW
- BWM Dentsu Sydney, 1 Bronze for Premmie Proud for Babylove
- BWM Dentsu Melbourne, 1 Bronze for The Tailor Made Store for Chadstone Shopping Centre
Full winners list here: Spikes_Asia_2017_Digital_Winners
Direct:
Clemenger BBDO Melbourne has won the Grand Prix for Meet Graham for TAC Victoria, made with Flare Productions and Airbag.
Australia’s winners:
- Clemenger BBDO Melbourne, 1 Gold and 1 Silver, for Meet Graham for TAC Victoria (plus Grand Prix)
- Ogilvy Melbourne, 2 Silver and 1 Bronze for AAMI Smartplates.
- CHE Proximity, 2 Silver for The Billion Point Giveaway for Velocity Frequent Flyer
- McCann Melbourne 2 Bronze for Made Possible by Melbourne for University of Melbourne
- TBWA\Melbourne, 1 Bronze for ANZ #HoldTight
- Havas Sydney, 1 Bronze for The Riderless Bike For Steve Waugh Foundation
- BWM Dentsu Melbourne, 1 Bronze for Alert Ad for Victorian Government Fire Ready Victoria
- VML Sydney, 1 Bronze for Snaplications for McDonald’s Australia
New Zealand’s winners:
- Colenso BBDO, 2 Silver for Child replacement programme for Pedigree Adoption Drive
Full winners list here:
Entertainment:
Hakuhodo Japan has won the Grand Prix in Entertainment for Gravity Cat for Sony, made with Tohokushinsha Film Corporation and Cutters.
Australia’s winner:
CHE Proximity, 1 Bronze for Hearing Test in Disguise for Cochlear.
Full winners list here: Spikes_Asia_2017_Entertainment_Winners (1)
Film:
Colenso BBDO’s three ads for Child Adoption Programme for Pedigree Adoption Drive have won Grands Prix in Film
- TBWA\Melbourne 7 Level Two Music, 1 Gold Spike for ANZ #HoldTight
- Clemenger BBDO Melbourne, 1 Silver for Every Speed has a Consequence made with Finch Melbourne and 1 Bronze for Dad Bods for Bonds made with Guilt Content
- CHE Proximity, 1 Silver for Hearing test in Diguise made with Revolver/Will O’Rourke
- //Thirteen&Co, 1 Bronze for The Big Deal Sydney Gay And Lesbian Mardi Gras
Full winners list here: Spikes_Asia_2017_Film_Winners
Film Craft
No Grand Prix was awarded in Film Craft
Australia’s winners:
- CHE Proximity, 1 Gold for Hearing Test in Disguise for Cochlear
- Blackbird & ClemengerBBDO Melbourne, 1 Gold, for ReThink Speed for TAC Victoria
- Finch Sydney, 1 Silver & 2 Bronze for Rat’s Tale for NZTA.
- Revolver/Will O’Rourke, 1 Silver for Hearing Test in Disguise for Cochlear made with CHE Proximity and 1 Bronze for ANZ #HoldTight made with TBWA\Melbourne.
- Buck Sydney, 1 Siilver for Woolmark – The Innovator
- Alt.vfx, 1 Silver for FDA – Straw City
- J. Walter Thompson Sydney, 2 Bronze for The Hold for Parknison’s NSW
- Clemenger BBDO Sydney/TKT Sydney, 1 Bronze for V Rapper for Frucor
New Zealand’s winners:
- DDB NZ, 1 Gold for Welcome to the Other Side for Lion Tokyo Dry
- The Sweet Shop, 1 Silver for School Bus for Lipton made with adam&eveDDB and 1 Silver for Dylan for Lotto New Zealand made with DDB
Colenso BBDO, 2 Bronze for Anchor Milk Slams
Full winners list here: Spikes_Asia_2017_Film_Craft_Winners (1)
Innovation
Dentsu Japan has won the The Grand Prix in Innovation for Smile Lock Outlet for Toyota
Australia’s winner:
Marcel Sydney has won 1 Innovation Spike for Tiger Beer Air-Ink
Full winners list here: Spikes_Asia_2017_Innovation_Winners
Integrated:
Taproot Dentsu Mumbai India has won the Grand Prix in Integrated for adidas Odds
Australia’s winner:
- Clemenger BBDO Melbourne, 1 Silver for Meet Graham for TAC Victoria
New Zealand’s winner:
Colenso BBDO, 1 Gold for Child replacement programme for Pedigree Adoption Drive
Full winners list here: Spikes_Asia_2017_Integrated_Winners (1)
Mobile:
MediaMonks Amsterdam has won the Grand Prix in Mobile for Arts Science Museum: Into The Wild For Google, Lenovo And WWF
Australia’s winners:
- Ogilvy Melbourne, 1 Gold & 1 Silver for AAMI Smartplates
- Clemenger BBDO Melbourne, 1 Gold for Meet Graham for TAC Victoria
- BWM Dentsu Melbourne, 1 Silver for Alert Ad for Victorian Government Fire Ready Victoria
- VML Sydney, 1 Silver for Snaplifications for McDonald’s
- BWM Dentsu, Sydney 1 Bronze for Premmie Proud for Babylove
New Zealand’s winners:
- FCB NZ, Go Balls Out For Testicular Cancer New Zealand, 1 Bronze
Full winners list here: Spikes_Asia_2017_Mobile_Winners (1)
Music:
Host Sydney has won Grand Prix in Music for Air New Zealand Summer Wonderland.
Australia’s winner:
- R/GA Sydney, 1 Gold and 1 Spike for Google Through the Dark
Full winners list here: Spikes_Asia_2017_Mobile_Winners (2)
Outdoor:
Spikes_Asia_2017_Creative_Effectiveness_WinnersCJ Worx Thailand has won the Grand Prix in Design for The Unusual Football Field Project for AP (Thailand) Property Development.
Australia’s winners:
- Clemenger BBDO Melbourne, 1 Gold and 1 Silver for Meet Graham for TAC Victoria
- McCann Melbourne, 3 Silver for Made Possible by Melbourne for University of Melbourne
- Marcel Sydney, 2 Bronze for Air-Ink for Tiger Beer
- BWM Dentsu Melbourne, 1 Bronze for The Tailor Made Strore for Chadstone Shopping Centre
New Zealand’s winners:
- Clemenger BBDO|Touchcast, 2 Gold for The Conscious crossing for Kiwirail
- Colenso BBDO, 1 Bronze for DB Export Beer Bottle Sand for DB Breweries
Full winners list here: Spikes_Asia_2017_Outdoor_Winners (2)
Promo & Activation:
CJ Worx Thailand has won the Grand Prix in Design for The Unusual Football Field Project for AP (Thailand) Property Development.
Australia’s winners:
- Clemenger BBDO Melbourne, 2 Gold and 1 Silver for Meet Graham for TAC Victoria
- Ogilvy Melbourne, 1 Silver and 1 Bronze for AAMI Smartplates
- CHE Proximity, 1 Silver for The Billion Point Giveaway for Velocity Frequent Flyer
- McCann Melbourne, 2 Bronze for Made Possible by Melbourne for University of Melbourne
- TBWA\Melbourne, 1 Bronze for ANZ #HoldTight
- Red Agency, 1 Bronze for The Riderless Bike for Steve Waugh Foundation
New Zealand’s winners:
- Colenso BBDO, 1 Bronze For Child Replacement Programme for Pedigree Adoption Drive
Full winners list here: Spikes_Asia_2017_Promo_Activation_Winners (1)
Radio:
Bashful Sydney has won the Grand Prix ion Radio for The Star Smartwig
Airbag Productions & McCann Melbourne, 1 Bronze for Made Possible Audio Tour by Melbourne for University of Melbourne
New Zealand’s winners:
- Colenso BBDO, Assembly and Harmonic Studios, 1 Gold and 2 Silver for Anchor Milk Slams
- TBWA Auckland & Exit Films, 1 Bronze for Pedigree
- DDB NZ, 1 Bronze for for Autism NZ
Full winners list here: Radio Winners
Neither Australia nor New Zealand won Spikes in Australia Print & Outdoor and Print & Publishing. Find these winners and those in Media, PR and Healthcare, here.
SPECIAL AWARDS:
Agency Network of the Year:
BBDO Dentsu Ogilvy & Mather
Agency of the Year:
Dentsu Tokyo
Clemenger BBDO Melbourne
Colenso BBDO Auckland
Independent Agency of the Year:
CJ Worx Bangkok
Fred & Farid Shanghai
Enjin Tokyo
Media Agency of the Year:
PHD Auckland
OMD Singapore
Dentsu X,
Makati, The Philippines
Spikes Palm Award:
Tohokushinsha Film Japan
Revolver WIll O’Rourke Australia
Joinery USA
Country tally:
Australia 124
Japan 87
India 49
New Zealand 32
Thailand 29
Singapore 28, China 26, South Korea 18, Philippines 14, Hong Kong 13, Malaysia 9, Pakistan 7, Taiwan 5, Netherlands 5, Indonesia 3, Bangladesh 1.
Country-level Agency of the Year awards:
Thailand: CJ Worx Bangkok
South Korea: Cheil Worldwide Seoul
Singapore: Ogilvy & Mather
Indonesia: Hakuhodo Indonesia
Australia: Clemenger BBDO
Japan: Dentsu Tokyo
Hong Kong: Cheil Worldwide
Philippines: Dentsu Jayme Syfu
China: Fred & Farid Shanghai
India: Taproot Dentsu Mumbai
Malaysia: Isobar Kuala Lumpur
New Zealand: Colenso BBDO Auckland
