Spotify has created a lot of fun unearthing its users’ weird listening habits each year since its Wrapped campaign began in 2017. This year, the campaign is revealing the world’s listening habits (of music and podcasts) across a whole decade – some expected, some just…well, curious, like how many times Bonnie Tyler’s Eclipse of the Heart was streamed during the 2017 solar eclipse and that Mariah Carey’s All I Want for Christmas is You gets streamed more than a million times in September.

The campaign is running in 21 markets, including nine German cities. In Sao Paulo, each of its yellow line railway stations will celebrate a different year of music. London’s Westfield will become a Mariah Carey “holiday wonderland”.

OOH leads the campaign again. It will also cover digital, social and TV and this year, a personalised Wrapped experience that lets people relive a decade of music, and a breakdown of the decade’s top songs, artists, playlists and podcasts.

“Our annual Wrapped campaign celebrates Spotify’s listeners and creators from around the world. We’re putting our fans in the driver’s seat with a unique opportunity to discover and share their musical identity,” stated June Sauvaget, Spotify global head of consumer and product marketing.

Alex Bodman, global executive creative director at Spotify, added, “How do you dance to a decade’s worth of data? Especially when the last ten years have been so wild and had such a compelling soundtrack. With a Decade Wrapped, we celebrate and show appreciation for the fortunate role we’ve been able to play over the last decade: connecting the world’s best fans with the world’s best creators.

“We hope we’ll remind people of the moments this decade that inspired them to smile, share, laugh – or sometimes just scratch their head. In many ways, it’s a campaign ten years in the making.”