The Coca-Cola Company brand, Sprite, has put itself right back in the heart of pop culture with a campaign, The Living Tracklist, a celebration of the songs that helped shape hip-hop and its influence over the last 60 years.

The campaign, developed with song lyrics platform, Genius, is built around an evolving list of hip-hop’s 50 most impactful songs included in a Spotify playlist that is meant to be discussed and changed over time.

To create the first list, Sprite and Genius brought together a Cultural Authority Panel consisting of industry heavyweights, Angie Martinez, Speedy Morman, Scottie Beam, Nyla Symone, Rob Markman, Josh Peas and Frazier Tharpe. The panel’s discussion was turned into a 40-minute YouTube video, plus cutdowns for social that continue the debate.

The campaign includes 26 limited-edition Sprite and Sprite Zero can and bottle designs that feature key lyrics from famous hip-hop songs from the late 1970s to today. The designs, that were created by six illustrators echoing the different styles of the six decades represented, will be available from July through September.

The tracks represented on Sprite cans and bottles are:

• Rapper’s Delight (1970s)
• The Payback (1970s),
• Me, Myself and I (1980s)
• C.R.E.A.M. (1990s)
• U.N.I.T.Y. (1990s)
• Big Poppa (1990s)
• Shook Ones, Pt. II (1990s)
• Crush on You (1990s)
• Superthug (1990s)
• Still Not a Player (1990s)
• Insane in the Brain (1990s)
• California Love (1990s)
• My Name Is (1990s)
• Bling Bling (1990s)
• Southern Hospitality (2000s)
• Grindin (2000s)
• Back Then (2000s)
• Country Grammar (2000s)
• Crank That (2000s)
• Drop It Like It’s Hot (2000s)
• Super Bass (2010s)
• Bodak Yellow (2010s)
• March Madness (2010s)
• Norf Norf (2010s)
• Magnolia (2010s)
• TGIF (2020s)

On-pack QR codes will lead consumers to a Genius microsite to find the stories behind the song, additional video content and surprise sweepstakes.

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The full campaign includes advertising in out-of-home, audio, retail, digital and social channels, amplified by Genius and media company, Complex, that developed custom co-branded social content for the effort.

Sprite’s connection to hip-hop music and culture dates back to 1986, when rapper Kurtis Blow appeared in a commercial, one of the first mainstream TVCs bringing rap music to the fore.