Saatchi & Saatchi has won the (approx) US$50m Sands China account.

Everything is bigger in America…and China. The account for (giant) casino and resort network, Sands China is thought to be the largest–scale contract in the Greater China region for 2014.

Ten agencies pitched for the account, with Grey, Ogilvy and S&S making to the final pitch. Saatchi & Saatchi put together a 130 people presentation team.

The team from Saatchi & Saatchi Shanghai, Guangzhou and Hong Kong offices arrived at the presentation meeting in black t-shirts with gold text that read, “Sands Macao and Saatchi & Saatchi – One Team One Dream, Nothing is Impossible.”

Saatchi & Saatchi won the final pitch.

The agency will serve Sands China’s properties in Macao Cotai Strip for mainland China, Hong Kong and Macao.

The creative duties will cover Sands’ flagship Venetian and Sands Macao resorts plus its shops, entertainment holdings and hotels on the Cotai Strip, including brands such as the Four Seasons, Conrad, Sheraton, Holiday Inn, and Parisian, a new resort that will offer 5,000 rooms and a replica of the Eiffel Tower.

“As a team Saatchi & Saatchi has exhibited great cohesiveness. They have shown us deep knowledge of our target audience and out of the box creative activation for our marketing needs which are what we are looking for in our partnership… very exciting indeed,” stated Chuanda Tan, executive creative director of advertising & brand management Sands China.

Saatchi & Saatchi Greater China chief executive officer, Michael Lee, commented, “This has been an unparalleled journey for us and has given us the opportunity to present the pinnacle of Saatchi’s creative and strategic abilities as well as our team’s unbridled passion to the client.

“We demonstrated and proved our commitment to this highly valued client through our every action. We are filled with gratitude for their faith in us as well as with excitement to begin this partnership. I am exceptionally proud of our team’s work on this pitch. Our successful journey to Macao is a testament to the spirit of Saatchi & Saatchi One Team One Dream.”