eSIM platform Airalo, has reunited with Stink Studios to build on the global campaign, Connection Means The World, enhancing its overarching idea of feeling of greater cultural authenticity while on holiday.

The new work is a series of OOH artworks, developed by nine local artists who’ve created typographic treatments of their home cities and countries. Each artist has drawn on the signage, landmarks, and craft traditions of their home to create typographic artwork that celebrates what makes each destination unique.

The campaign underlines Airalo’s Unlimited data plan, with which travellers stay connected from the moment they land – free to navigate, discover, and immerse themselves in an authentic local experience. The artwork makes that idea visual, each destination, rendered in its own unmistakable style.

Viv Greywoode, head of design at Stink Studios, noted,: “The joyful, colourful typographies, inspired by local designs and heritage, celebrate the diverse destinations and the feeling of being authentically connected and immersed where you are.”

Paulo Leone, senior director, brand at Airalo, added, “Every destination has a feeling that locals understand instinctively, and visitors spend a whole trip chasing. We wanted to capture that, which is why we didn’t design this campaign in a studio, but handed it to each artist to showcase their home in a visual language unique to each place. Connection, for us, has never just meant an internet signal. It means feeling truly connected, instantly, and that’s exactly what we want every Airalo traveller to feel.”

The artwork for the print and digital OOH executions was designed by Shun Sasaki @nuhsikasas (Tokyo), Bouk Ra @_bouk_ra_ (Paris), Adam Carter @adam.carter (London), Jon Contino @joncontino (New York), Yeti Iglesias @yetiglesias (Mexico), Dohee Kwon @kimchisuperpower (Thailand), Laeticia Schwendi Dhah @I43.347 (Morocco), Ale Santos @ales_santos (Madrid) and Camilla Falsini @camillafalsini (Rome).

Each artist has a unique style or specialism – from hand-lettering and typography to graphic design and experimental illustration. The artwork riffs off classic signage, iconic local landmarks, figures, and bar cultures – always celebrating the recognisable, visual language of destinations through rich symbolism and references which reflect a city’s character, from the New York subway to Paris’ famous art deco style signage. In this way, the OOH is inspired by and infused with local craftsmanship and architecture, inviting travellers to connect with culture for a truly authentic experience.

The artwork (static and motion) will be displayed in key transport hubs, including airports and train stations, as well as Uber booking platforms and social channels and will support the broader campaign running across TV, VOD, digital, audio, and social channels in the US, Canada, UK, Italy, Germany, France, Brazil, and Mexico.

Credits:

Agency: Stink Studios
Executive Creative Director: Rick Dodds & Cam Temple
Creative Director: Kat Thomas
Head of Design; Viv Greywoode
Senior Designer: Emma Judd
Designer: Jack Webster
Head of Motion: Tim Gardiner
Senior Motion Designers: Rob Cornfoot & Facu Moreira
Motion Designer: Marc Henson
Head of Production: Hannah Lynd
Senior Producer: Tash Alderson
Head of Strategy: Tom Barnes
Global Managing Partner: Jax Ostle-Evans
Business Director: Ben Ingle