The Royals has appointed the vinyl-loving UK senior creative, Stuart Nightingdale, as a creative director.

Nightingdale had been part of a creative team in London for eleven years when he decided to move to Melbourne.

He was a senior creative at iris Worldwide and BD Network in the UK from 2010 – 2015, with one year working freelance between and a copywriter at Billington Cartmell for five and a half years prior to that.

As well as a vast collection of records, Nightingdale has brought with him a fully integrated approach to creativity, to the the self-proclaimed ‘most interested agency in the world’, a pile of awards and experience on some of the world’s biggest brands.

Nightingdale’s arrival follows a strong first half year for The Royals, whose new business wins include the Melbourne Racing Club (MRC). The agency was appointed to handle all strategic and creative requirements in May after a months-long competitive pitch.

Nick Cummins, executive creative director at The Royals commented, “Stuart’s modern meets traditional approach makes for both interesting ideas as well as interesting outfit choices.”

Nightingdale added, “When I first stumbled across The Royals I thought they looked like a curious bunch of misfits doing interesting things together. As a curious misfit myself, it feels like home. We’re an agency that is always hungry to learn more, which is a good way to be.”