Yes, the teaser was not a diversion. Budweiser is bringing the Clydesdales back to the Super Bowl. The commercial will run as a 30-second spot in CBS’ telecast and as a 60-second spot on Anheuser-Busch’s digital channels. The Clydesdales play hero, delivering beer when a small town’s roads are closed by a snowstorm…and when the storm thwarts them, the Budweiser Labrador appears to show them the way. The commercial’s message evokes nostalgic thoughts – Here’s to doing it the old school way.
Bud Light has released its teaser, promising that the Game will be “a wild ride”.
Lindt & Sprüngli’s Super Bowl ad, Life is a Ball, is unlikely to be known for its creativity, but the 1957 Perry Como track, Round and Round, might connect the chocolate balls with an older audience. The commercial was created by Grey Toronto and directed by Michael Gracey [The Greatest Showman]. Included in the wider campaign is a Kylie Kelce, wife of Philadelphia Eagles centre, Jason Kelce, who will share ideas for enjoying Lindor truffles.
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