Bud Light adds a moustachioed genie to the Super Bowl’s ad madness. Unleashed by a group of football-watching pals he offers to have all their wishes come true…

…and that’s when things get crazy-fun. The blokes ask for everything from “’80s metal hair” and “a giant bicep” to the power of invisibility. Of course, the genie complies.

The 60-second spot also has the “essential” celebrity firepower – Peyton Manning and Post Malone.

Nerds has had fans wondering who was taking dance lessons from Addison Rae, with its Flashdance-inspired teaser. And now we know. A new red Nerds Gummy Cluster figure shows off his dance steps to the Irene Cara hit, Flashdance…. What a Feeling, and is showered with a downpour of Gummy lollies. The campaign promotes Nerds Gummy Clusters with Rae adding Gen Z appeal.

A couple of weeks ago, Popeyes teased a cryogenically-frozen Ken Jeong (icy since 1972), waiting for the perfect wing to be created. Of course, that wing was Popeyes’. Awakened, Jeong and his (real life) dog, Mocha, get to find out all the things he has missed out on – e-scooters, self-driving cars, fanny packs, massage chairs…and drone deliveries.

M&Ms has revealed that its Almost Champions Ring of Comfort will be presented to Dan Marino, Terrell Owens and Bruce Smith for their “almost Super Bowl wins” as well as Scarlett Johansson for her “almost Oscar awards”. The Almost Ring of Comfort ring defies the long-standing sports tradition that only the winning team walks away with a Super Bowl ring.  The M&M ring is made of peanut-butter diamonds (peanut butter being America’s ultimate comfort food) and the “sighs of those who almost won a Super Bowl”. The Super Bowl campaign underlines the brand’s purpose of using the power of fun to create a world where everyone feels they belong.