Uber Eats vs Oreo will be an interesting battle. Oreo has hinted that its Super Bowl spot will be a retrospective featuring the Kardashians. Uber Eats has teased its Super Bowl commercial with
David and Victoria Beckman are re-creating a viral moment from the 2023 Beckham Netflix docuseries in which David called out Victoria for claiming to be a working-class girl when her father drove a Rolls Royce. Victoria’s memory is also challenged by her humorously forgetting which big game their ad is for. The Super Bowl spot may (or may not) also feature Jennifer Aniston.
DoorDash, on the other hand, may upstage all other ad contenders. Its Super Bowl campaign by Wieden + Kennedy Portland is a sweepstakes that underlines that DoorDash is Your Door to More, providing just about anything. Timed to Super Bowl, DoorDash will DoorDash items from all the commercials, awarding one lucky winner with everything advertised throughout the duration of the game – from cars to snacks to desserts, self-care products and even tax service.
The winner will be one of the lucky people who can crack the code during DoorDash’s Big Game commercial. The commercial is directed by Mike Diva from SNL and features the distinctive voice of Laurence Fishburne. The full campaign also includes external partnerships with more than a dozen brands, 24/7 social engagement, teasers and DoorDash’s first-ever Dashspondent, the larger than life Lonnie IIV, who will report on the entire experience.
Hellman’s fourth consecutive Super Bowl food waste commercial has been released, with comedic actress, Saturday Night Live veteran and cat lover, Kate McKinnon and new star, Mayo Cat. The spot, created by VML, follows from 2022’s Fairy God Mayo with Amy Schumer, and Jon Hamm and Brie Larson‘s ham-and-brie sandwich joke from 2023.
Mtn Dew is returning to the Super Bowl for the first time since 2021 and bringing Baja Blast flavour for the first time ever. The brand’s teasers feature Parks and Recreation actors, Nick Offerman and Aubrey Plaza (who also starred in White Lotus).
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