Superheroes, the agency “saving the world from boring advertising recession”, is also saving brands from recession woes. The New York office has launched SlashorStash.com, to answer the question,” How do you cut your marketing budget without also cutting your hopes of growing your brand?”

The tongue-in-cheek self-promo…um, recession tool offers instant answers from unlikely experts, like football cheerleaders who break down the impact of inflation, or an Elvis sock puppet warning about the risk of cutting budgets too early. Slash or Stash helps brands with marketing budgets on the chopping block, find ways to make work that punches above its media spend.

“From big firms to scale ups, brands around the world are all struggling with the question of how to respond to inflation and the recession. Can you turn a downturn into an opportunity, or is it better to cut part of your marketing budget?” stated Rogier Vijverberg, SuperHeroes founder and global executive creative director. “Slash or Stash gives brands some real insight around marketing during an economic downturn, executed in a lighthearted way. It’s a serious topic, but let’s not get too gloomy about it.”

SuperHeroes says it has always been clever at stretching budgets. To demonstrate it used Fiverr to find the world’s most affordable and memorable recession experts.

With marketing budgets on the chopping block, brands need to find ways to make work that punches above its media spend.