Switched on Media has outgrown its name.

“Without being too hubristic, we have an incredibly diverse pool of exceptional talent within the agency, who are delivering results we can all be proud of. At Switched On, our philosophy is simple – we help bridge the gap between people and brands,” stated managing director, Chris Hitchcock.

With this view as its guiding light, WPP AUNZ agency, Switched On Media has rebranded. It has dropped “Media” from its name to reflect the agency’s integrated thinking and underscore its full scope of services, that span paid media, SEO, social and creative, all underpinned by data and research.

Following the company’s recent 10th birthday, it also aligns more closely with the company’s future direction.

Switched One is now led by the statement, “great work that drives efficient results must sit at the intersection of brand strategy, creative thinking, mediasmarts and platform technology.”

“Switched On better represents the wide-ranging skill set we have here – we’re much more than just media. Our brand identity now truly reflects who we are as a business, where we are heading in the future and the values we live and breathe,” Hitchcock added.

“We’re people business, our people are our currency. This new lick of paint is a real reflection of the energy and expertise our people bring to the agency every day.

“We’re extremely proud of how far we have come in the last 10 years and couldn’t be more excited about what’s to come in the next 10.”