Truth and reason matter a great deal right now with irresponsible news sites and social media eroding trust in the news they read. Sydney independent agency, Cocogun, is helping The Economist to sit in the sweet spot throughout the world, underlining its power to provide intelligence, clarity, and uncommon sense in a world of half-baked opinion and misinformation.

This latest iteration of the publisher’s white out of red campaign, is a series of out of home advertising that reinforces its commitment to truth and reason in an era of complexity and exponential change. The new OOH work is executed in the brand’s famous minimalist style with concise, thought-provoking copy on the classic red background, the campaign emphasises The Economist’s ability to cut through the noise and arm its readers with facts, context and insight.

The work, that comes in the wake of the brand’s refresh last year, has been designed for the US and UK, with media placements around the World Trade Centre, key New York City and Chicago subway stations, and beyond. In the UK the work, runs in key sites across Leicester Square, Carnaby Street and Canary Wharf.

The collaboration between Cocogun and the famous journalism brand is the latest chapter in a partnership that has produced a number of key projects since last year.

Nada Arnot, EVP marketing at The Economist, stated, “With a creative heritage as iconic as ours, selecting partners to help us make the brand relevant and engaging for today is key. The team at Cocogun clearly knows and loves our brand deeply. We’ve brought them in to collaborate and support on a number of creative initiatives.”

Cocogun creative partner, Ant Melder, added, “To follow in the wake of some of the greatest advertising the world has ever seen is no small task. I like to think/am utterly terrified by the idea that a certain Mr Abbott is somewhere in the ether looking down on everything we do with a judicious, firm yet encouraging eye. We’re beyond proud to have been entrusted with this, and look forward to continued collaboration.”