Who's doing what in the world of commercial creativity.
Mars is all about proving that cats will eat Temptations. Fair enough – cats can’t get seduced by the product’s name and do not like everything put on their plates. Last year the brand went to …
Virgin Holidays says ‘flaunt it’ via M&C Saatchi UK. Virgin Atlantic says ‘let it fly’ via adam&eve/DDB. December and January are holiday months. If you’re in the UK, the idea is to escape 60 days of …
No creative team, no matter how clever you are, could make an elephant hump a car. When pictures of a bull elephant using a VW Polo as a sex toy began appearing in the world’s media, …
Australia did not have a Grand Prix night at the 3rd Cannes ceremony. Cyber, up 39%, was the second hottest category this year (PR up 43%). The Cyber jury, led by Susan Bonds, chief executive officer …