Mars is all about proving that cats will eat Temptations. Fair enough – cats can’t get seduced by the product’s name and do not like everything put on their plates.
Last year the brand went to great lengths to show cat owners how much cats like Temptations rounder shape. The other drawcard was the Nike/Adidas/all sports brands ad spoof thing. Funny cat videos do well on YouTube.
This year agency, adam&eve/DDB has used the funny cat video theme in a video that is, in fact, a behind the scenes look at how the props for the poster campaign was made.
Oh…and the video called Pack Attack also shows that Temptations are irresistible to cats.
Temptations is hoping people will follow the instructions to share their own ravaged packs on social media using the hashtag #packattack, to spread the word about that.
Executive creative directors: Ben Priest, Ben Tollett & Emma Stamp
Creative directors: Richard Brim & Daniel Fisher
Art director: Christopher Bowsher
Copywriter: Frances Leach
Production company: Blink Art
Director: Josh Hine