In Canada, July 1 is Moving Day. Yes, a day for moving into a new home. The well-practised tradition dates back to when Canada used to command fixed terms for leases …
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Cossette McDonald’s
Cossette: McDonald’s opens with bubbles of happiness
November 2, 2021
The world could use some happiness right now – even if it’s only delivered in moments. McDonald’s Canada took on this job a long time ago with its mission to …
Cossette: McDonald’s underlines its role in Quebec’s Moving Day
August 26, 2020
McDonald’s has always understood family life. It has created dozens of emotive commercials that embedded itself in that. Now it has shown its understanding of local culture in Quebec, Canada. …
Cossette: McDonald’s shows you where to go to get it
March 2, 2018
It’s hard to imagine anyone who can’t recognise the McDonald’s arches. Even glimpses of bits of the McDonald’s arches. So Cossette has put them to use - as directional billboards. The …