In Canada, July 1 is Moving Day. Yes, a day for moving into a new home. The well-practised tradition dates back to when Canada used to command fixed terms for leases on rental properties. And yes, …
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Cossette McDonald’s
Cossette: McDonald’s opens with bubbles of happiness
November 2, 2021
The world could use some happiness right now – even if it’s only delivered in moments. McDonald’s Canada took on this job a long time ago with its mission to deliver feel-good moments, or bubbles …
Cossette: McDonald’s underlines its role in Quebec’s Moving Day
August 26, 2020
McDonald’s has always understood family life. It has created dozens of emotive commercials that embedded itself in that. Now it has shown its understanding of local culture in Quebec, Canada. In Quebec, people move house …
Cossette: McDonald’s shows you where to go to get it
March 2, 2018
It’s hard to imagine anyone who can’t recognise the McDonald’s arches. Even glimpses of bits of the McDonald’s arches. So Cossette has put them to use - as directional billboards. The agency has deconstructed the arches …