The world could use some happiness right now – even if it’s only delivered in moments. McDonald’s Canada took on this job a long time ago with its mission to deliver feel-good moments, or bubbles of happiness, to its guests. Now Cossette has made those bubbles of happiness tangible.

The agency has created a series of visuals that embody the playful joy of celebrations, to be used for grand openings or new and reimagined restaurants. 

Each visual in the Grand Openings series is a playful representation of a McDonald’s Canada menu item, such as the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin.

To create the images nine-foot-tall structures have been erected using hundreds of balloons—the ultimate symbol of celebration. By photographing real balloon structures, Cossette was able to add depth and texture to the print. The goal was to use the warm, positive feelings balloons typically bring.

“Putting a smile on someone’s face is always a worthy pursuit. It is especially precious in times like these. We’re thrilled to welcome guests to our new restaurants by creating a fun and inviting environment through our Grand Openings creative approach,” stated Chuck Coolen, senior marketing manager, Eastern Canada at McDonald’s Canada.

Credits

Client: McDonald’s Canada
Client Team: Chuck Coolen, Cathy Begley, Melissa Hains, Vilma Morlin, Jillian Pyper & Andréanne Gilbert

Agency: Cossette
Chief Creative Officer: Peter Ignazi
Executive Creative Director: Louis-Philippe Tremblay
Creative Directors: Anne-Claude Chénier, Barbara Jacques & Alex Gadoua
Art Directors: Alexandre Jutras & Fabrice Bouty
Copywriter: François-Julien Rainville
Account Management: Geoff Wilton, Vanessa Audigand, Natalie Azoulay & Philippine Chabran 

Production Company: Consulat
Photography: Mathieu Lévesque
Lighting: Tom Berthelot
Post-Production: Jonathan Kemp
Art Direction & Set Design: Maïlis Roy-Lessard

Media Agency: OMD