Who's doing what in the world of commercial creativity.
Droga5 has announced the opening of Droga5 Tokyo. Parent company, Accenture, also plans to open Droga5 offices in Brazil and China in the next 12 months. “Japan has long been a source of inspiration for anyone …
This year, Mental Health Awareness Month coincides with one of the most difficult months for mental health. It’s the third month of Covid-19 social restrictions and in America is accompanied by soaring job losses and …
A racing car is the pinnacle of automotive excellence in engineering and technology. It lives a pampered life. A pampered life that means it spends its nights in a cage inside a garage, protected from …
It’s kinda obvious but the opening lines (and titles) of the behind-the-scenes video spell out the (alleged) thinking behind Droga5’s 2015 Newcastle Super Bowl season campaign anyway: “Newcastle Brown Ale will do anything to get an …
A US soldier stationed in Qatar is sent "the scents of home" by his wife and 6 kids. That will trigger emotions. Droga5New York’s first work for Reckitt Benckiser’s Air Wick is a tear jerker and …
December 25, aka Christmas Day, is a Thursday this year. For the little boy in Droga5 Europe’s ad for UK charity, Kids Company, it’s just another day spent alone with nothing much to do and …
Steve Coll thinks differently to other executive creative directors. I’m not talking about a social & PR campaign to try to get permission for Vanish Oxi Action Crystal White to sponsor the White House. A …
US$29,811,746,430,000 is how much US women collectively miss out on during their careers because of wage inequality. In its campaign for National Women's Law Center’s Equal Payback Project, Droga5 already had a secret weapon in its …
In May last year, Mondelez’ General Foods launched an ad for Cheerios that starred a multi-racial family. And all hell broke loose in the States. With its ally, Saatchi & Saatchi, the company negotiated the …
Droga5's Newcastle Brown Ale campaign for the July 4 holiday in the US began as a bit of fun. It became so much more...How that came about is a great story... If you’re cheeky, two things happen: People …
If we won is written to be funny. Timing has added its own humour - the spot launched shortly after England’s humbling World Cup defeat and humiliating return home. So, when Merchant chastises Americans for celebrating their …
Droga5 did it last year. Now The Martin Agency is opening in London. Droga5 opened last year after it had created the essential anticipation by moving its launch date by several months. Its first piece of work …