Who's doing what in the world of commercial creativity.
Forsman & Bodenfors has launched a “fame” offer to amplify engagement and reach of great ideas. F&B Fame combines F&B’s creativity with insight-led digital distribution to maximise brand fame. Backing the new offer is F&B’s experience …
F&B has global gender pay equity in every country and company within the organisation and has been certified by Fair Pay Workplace for its ongoing commitment to equal pay for equal work. Globally, the agency …
“We are standing at a tipping point where climate change is no longer a theory. Transport is one of the biggest polluting sectors, but that can change. We are convinced that the thrill of driving, …
Häagen-Dazs has burst into summer in Europe with an exuberant song and a colourful commercial that highlights its two-flavour packs with a visual device that’s hard not to notice. The campaign and the split-screen idea come …
For a year and a half, hospitals and medical staff have had so many of their resources focused on one problem, Covid. Although the pandemic crisis is waning, people now have to wait even longer …
Here’s a clever little story. It makes you smile with its relatable scenarios about two parents’ everyday “saves” of their twins. Then just when you’re very comfortable, it delivers a jolt that underlines the point …
The obvious way to show a higher performance running shoe is with footage of athletes running – hard and fast. Maybe famous athletes running hard and fast. Everyone wants the shoe a famous athlete wears, …
Forsman & Bodenfors has turned Häagen-Dazs’s promise that it uses only the best ingredients into a rallying cry for everyone, Don’t Hold Back. It also aligns Häagen-Dazs with current popular thinking – that people should …
Electric vehicles are an important way forward for the planet. The transformation from petrol or diesel to electric needs to go faster. One of the obstacles it is facing is signage. In Sweden there are more …
Classic car advertising is overly dramatic with its slo-mo ECUs, abrupt cuts, buzzwords and an emotive music score. After years of the same-same, people know the style well. They expect it to herald the launch of …
188, 645 people from 186 countries called The Swedish Number during Ingo’s campaign. It generated 9.324 billion media impressions, including a mention by President Obama and a clip of the Swedish prime minister taking a …
F&B won rather a lot of applause last year for its creativity in showing that Volvo vehicles are tough. That applause wasn’t all about Van Damme’s Epic Split. Forsman & Bodenfors described its 2014 Made by …