McDonald’s has created a lot of emotional family moments adverts. A LOT of emotional family moments adverts. But somehow, every new one feels fresh and first…and just right. Perfect little stories that are not unique …
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Leo Burnett McDonald’s
Leo Burnett London: A love at first sight story prods viewers to try McDonald’s fiery new wrap
July 4, 2018
Everyone warms to a love at first sight story – especially when the protagonist is an awkward teen. The classic (never-fail) emotional device has been used by Leo Burnett London for McDonald’s with a 21st …
“Sometimes, a taste is all you need.” And as Leo Burnett points out, when you’re being offered a full night camping alone in the Savannah with leopards, lions, hyenas, or scaling 14,000 feet, abseiling the …
DDB Sydney takes back all of McDonald’s creative in Aus
April 24, 2017
McDonald’s dropped Leo Burnett in the US last August after more than thirty years and consolidated all of its work with Omnicom, following a pitch that also involved WPP until May, when the latter holding …
Heart-tuggers about parental love get mums and dads every time. I know. KFC Canada’s 2 minute film, KFC Stories: New Kid, made me cry. There’s nothing new about the story of the new kid on …