Who's doing what in the world of commercial creativity.
M&C Saatchi is ranked the second most innovative business in Australia in the 2014 BRW List of 50 Most Innovative Companies. What a wonderful endorsement of a year of breaking new ground in and beyond adland, …
M&C Saatchi’s Optus Clever Buoy has won the inaugural Special Innovation Can’t Be Contained Gold at the IAB Mixx Awards in New York. In what was essentially a people’s choice award, Clever Buoy was awarded the …
M&C Saatchi has won two Golds at Kinsale 2014 for Optus Clever Buoy. The project, that created breakthrough shark detection technology to demonstrate the power of the Optus network, won Gold in both of the categories …
As I type, “a woman’s touch identifies Melanie Bridge’s work,” I am bracing for a barrage of hate mail – probably from The Sweet Shop director and managing partner herself. Women tend to go all …
Forget that Wotif.com is “Australia’s favouriteonline travel destination.” That’s not going to cut it if you’re young and use holiday and “so fun” in the same sentence. The holiday that makes your heart beat faster includes …
Kindred began as Josh Bryer’s bit on the side. And Josh Bryer's bit on the side began in 2012. By 2013, most of adland knew all about it and a big chunk of adland was …
...You riding Google Cube. Ok, tech-heads, this appraisal is for you: ”…it wraps synth-bass, trance melody, and bold sounds around the six sides of the cube in an awesome and mind-bending way.” That is how Google described …
M&C Saatchi's UK CRM and Loyalty agency, Lida, is coming to Australia and will absorb Mark when it does. Lida UK won the CRM account to boost Odeon Cinemas’ Première Club loyalty programme and announced its …
PS: In the 2 minutes it takes you to read this, another 20 smokers will die. World No Tobacco Day is May 31. M&C Saatchi pitched in (pro bono) to boost global anti-smoking charity QUIT's efforts. …
When Optus asked M&C Saatchi to demonstrate the power of its network, the agency did not expect to create a technology breakthrough. That’s the fun part of advertising creative these days. The agency decided that a …