Who's doing what in the world of commercial creativity.
Gizmos, YouTube content and stunts are what’s hot. So M&C Saatchi Stockholm did something entirely different for Norwegian Airlines. A print ad. Another agency coined “when the world zigs, zag” at the end of 1982. M&C proved it …
The Christmas break seems to have been merely an intermission in M&C Saatchi’s winning streak. On January 4 the agency was back on the podium with two wins in the Favourite Website Awards. M&C’s interactive treasure hunt for …
Virgin Holidays says ‘flaunt it’ via M&C Saatchi UK. Virgin Atlantic says ‘let it fly’ via adam&eve/DDB. December and January are holiday months. If you’re in the UK, the idea is to escape 60 days of …
In Sydney, the hot new way to ride a taxi is by UberX. In Norway, it’s by M&C Saatchi. Norway’s airline, Norwegian, wanted to promote its direct long haul flights. One of these is to New …
M&C Saatchi has the top spot on the podium again for Optus Clever Buoy. It has won the Grand Prix in the 2104 Warc Prize for Innovation in London. This award comes with prize money …
M&C Saatchi Sydney has bought four new creatives. Nev Fordyce has become senior creative from BMF where he was the head of interaction design. He will partner Steve Hanzic who has come across from M&C Saatchi’s …
It was placed 2nd in the 2014 BRW List of 50 Most Innovative Companies. Optus Clever Buoy has been stockpiling awards for months. Last week it won the Grand Prix Agency of the Year and Employer of …
New York agency, Shepardson Stern & Kaminsky, or SS&K, says that it’s “born to lead brands through moments of change.” It is about to have a change of its own. M&C Saatchi has bought 33% of …
The clocks go back in the UK on October 26. So everyone gets an extra hour. Smoking is known to shortens people's lives, so M&C Saatchi Sydney seized the moment that happens once a year to …
Yesterday, M&C announced it had nicked BBH London strategy director & partner, Ross Berthinussen, to join M&C Saatchi Sydney as group strategy director. Today, it has added the White Agency’s associate creative director, Glenn Christensen and …
Here’s another unlikely legend about a spirits brand. This one admits it's not true: Ballantine's threw away its original recipe, reinvented itself, then backtracked, diversified into products like Ballantine’s finest pickled eggs that are aged …
A possum party at your house - that's the great Australian nightmare. M&C Saatchi puts Australia's biggest pest to really good use for NRMA, because with NRMA ‘...you’re covered even if you forget to lock …