Who's doing what in the world of commercial creativity.
What a clever twist in the unbreakable Toyota Hilux story, S&S. “For decades Hilux has firmly held the flag for being ‘unbreakable’ and is seen as the pinnacle by many of the hardest-working blokes across the …
In May last year, Mondelez’ General Foods launched an ad for Cheerios that starred a multi-racial family. And all hell broke loose in the States. With its ally, Saatchi & Saatchi, the company negotiated the …
Saatchi & Saatchi, this is branded entertainment at its absolute best. No woman can resist a story about unrequited love. Saatchi & Saatchi has used the classic heart-tugger to keep women riveted to a less captivating …
Saatchi & Saatchi has won the (approx) US$50m Sands China account. Everything is bigger in America…and China. The account for (giant) casino and resort network, Sands China is thought to be the largest–scale contract in the …
In May 2013, S&S began a Cheerios campaign about love. It used an adorable little girl and her average white mother. The little girl covers her dad’s chest with Cheerios while he is sleeping because …
...Because S&S realised that what real people say about money is far more compelling. ASB is known as the social bank in New Zealand. That gave Saatchi & Saatchi New Zealand's new joint ECDs an idea... “People …
Minivans – so not sexy. The mums and dads who drive them – ditto. Or so you thought until Saatchi & Saatchi creatives began thinking outside the boring square box that is a metaphor for both. To …
S&S has kept the Toyota Hilux at the top of ute wish lists in New Zealand since 2011. You can bet it will stay there now. The first, a hallmark [read: exaggerated] boy’s tale that showed the …
At the NDS 2014 live event at Cannes, Saatchi & Saatchi proved that you can capture a human reaction to a film (or an ad) and store it as data. The 2014 Saatchi & Saatchi New …
Telecom NZ had changed dramatically in twenty-seven years. It had started to be something new. On August 8, that became official when Telecom was put to rest and Spark was born. Saatchi & Saatchi was given …
On August 21, Saatchi & Saatchi Russia will host the New Directors’ Showcase in Moscow at Strelka Institute for Media, Architecture and Design. This is the first year that S&S’s showcase of work from directors …
Antonio Navas will be replaced by two top creatives when he goes home to America later this year. On September 1, Corey Chalmers and Guy Roberts will fill the space he leaves. Guy Roberts described the S&S …