Minivans – so not sexy. The mums and dads who drive them – ditto.

Or so you thought until Saatchi & Saatchi creatives began thinking outside the boring square box that is a metaphor for both.

To be fair (to AOL Creative Lab, that actually came up with the idea in 2010), this ad is a remake. But, it’s hard to do a remake that’s better than the original. And this is more complex, more detailed, sillier and – well, great.

In 2010, AOL came up with a new name for the Toyota minivan of the time, Swagger Wagon. And a rap video that has achieved 12.5 million views to date, and created a family friendly version of America’s favourite expletive – motherfather.

The Saatchi & Saatchi version opens with ten year old daughter threatening “mother-fathers” to “wash your mouth out with soap” for calling the vehicle a minivan. The ad rapped by average white American family, the Neuberts…that is until Mum introduces a bit of product placement, which is Busta Rhymes’ cue to take over the story telling (story rapping).

Will it sell the Toyota Sienna 2.0? Real mums and dads may or may not get that this is a hip new way of saying, “Oh what a feeling!”

But the world will be a happier place because this ad is going viral. And any car ad without all those dreary car ad clichés and with not one tedious techno-feature deserves an accolade. Oh, and the casting is superb.

Director is Rhys Thomas.