Who's doing what in the world of commercial creativity.
SKYN isn’t shy about promoting the exploration of pleasure. Increasingly, media platforms are. Censorship vetoes sexual exploration. But it also makes people curious. So Sid Lee and SKYN have used the media’s traditional obstacle to their …
Valentine’s Day has always been about love. Traditionally, though, it has been about a narrow form of love – the love between a man and a woman, celebrated with cheesy romcoms and “his and hers” …
Skyn and Sid Lee Paris have launched a special condom collection for World Aids Day on December 1. The Inexcusable Excuses condom collection. Skyn redesigned the packs of its most famous condoms Original, Large and …
Move over food porn, this is so much better. Skyn and Sid Lee are continuing their quest to encourage people to use the current restrictions sexily. The new campaign, Pleasure is an endless exploration, follows …
There have been very many campaigns aligning themselves with the 50th anniversary of the moon landing, but none like this. Sid Lee Paris and Skyn have seized the moment to encourage people to explore their …
Here’s an awkward film. An everyday film about an awkward truth. In the contest between sex and devices, devices are winning. As we near 50 years since the birth of the sexual revolution, we’re faced with …
Skyn’s primary target audience travels. And while most hotel guides promote all the fun things they can do outside their accommodation, Skyn was never going to do that. Skyn’s brand purpose is intimacy for more pleasurable …
When it comes to sex - and the success of carpe diem ad campaigns - timing is everything. So at 10 am on Wednesday, November 15, when Australia’s postal vote on marriage equality was announced …
The idea of making love outside the bedroom is tantalising. And that’s part of the allure of Sid Lee’s ad, Places of Intimacy, for Ansell’s Skyn condoms. The ad is erotic. That’s another tick. There’s no …