Move over food porn, this is so much better. Skyn and Sid Lee are continuing their quest to encourage people to use the current restrictions sexily. The new campaign, Pleasure is an endless exploration, follows Stay and F*** at home and The Pleasure Calendar, which the partners produced last year.

The idea is that if we can’t go very far and do all the fun things we used to do away from home, then we have an opportunity to have more fun close to home. “The possibilities to discover through pleasure are limitless,” there’s a “whole new world right at our fingertips” (literally).

The film, directed by Prettybird’s Matt Lambert, turns the little ditty everybody knows, Head, Shoulders, Knees and Toes, into a 30-second erotic experience, an invitation to people to go beyond what they already know and start learning again, by trying, touching, exploring and having fun with their bodies. Five real couples, @julyjones & @dakotarobinn, @violetig_ & @calmzulu, @theozero & @luisdejavier, and @efarnellwatson & @joshuajs91, came on board make the idea of sexual exploration compelling. Peaches played a major role in turning the song into an adult version. The musician, producer, director, and performance artist and feminist is known for pushing boundaries.

The campaign coincides with the launch of Skyn’s redesigned website, www.skyn.com, designed by Sid Lee. The new site goes beyond the norm and reflects SKYN’s commitment to the exploration of pleasure and genuine intimacy, providing curated tips and advice on a variety of topics. In the online shop, customers can find the brand’s full range of products, from its new line of toys to condoms.

The campaign debuted in Australia in November, before extending to Brazil. It will continue in the UK, US, France, Poland and Italy, and will include separate product films on Skyn’s social media and in a print campaign.

Credits:

Advertising Agency: Sid Lee Paris
Executive Creative Director: Sylvain Thirache
Creative Directors: Céline & Clément Mornet Landa
Copywriters: Paula Hochberg & Jillian Young
Art Director & Editor: Yoann Plard
Art Directors: Layla Gras, Adriana Guix & Olivier Bodet
Head of Production: Thomas Laget
Producers: Marine Redon & Benoit Fernandes
Head of Social Media: Alexandre Ponte
Social Media Manager: Jeff Deconchat
Head of Strategy: Bruno Lee
Strategic Planner: Sarah Herbain

President: Johan Delpuech
Managing Director: Mehdi Benali
Group Account Directors: Héloïse Marchal & Jessica Ferris
Account Manager: Paul Pieuchot

Production Company: Prettybird UK
Director : Matt Lambert
DoP: Rina Yang
Social Media Photographer: Ben Cole
Executive Producer: Juliette Larthe
Producers: Meghan Willcox & Amalia Rawlings
Production Manager: Benji Landman

Client: Lifestyles (Skyn)
Global Marketing Strategy Director: Marta Toth
Global Brand Marketing Manager: Nicolas Woussen