Who's doing what in the world of commercial creativity.
College football is about to recommence in the US. So are college football rivalries. Sid Lee has put Dos Equis into the middle of these, with some quick-witted extensions to …
Dos Equis has a new agency, Sid Lee, and a whole new look and feel to go with it. The Mexican beer, which had already said goodbye to its most …
Move over food porn, this is so much better. Skyn and Sid Lee are continuing their quest to encourage people to use the current restrictions sexily. The new campaign, Pleasure …
Sponsorship ads must be a challenge to create. So many followed the road most travelled. Sid Lee and Moët & Chandon haven’t. As well as taking care of people’s champagne …
In France, Honda doesn't have many dealerships. This doesn’t help it to sell its new CR-V and HR-V SUVs. How could Honda promote its new ranges in a unique way …
Is the nature of advertising changing? If advertising wants to connect with urban audiences it is. It’s changing from “at you” to “with you”. It’s staging events, promoting lifestyles, being the …
